Free to B. a Company

Renata created fictional children’s character Frieda B. to encourage children of all ages to dream big and believe they, too, are free to be their own one-of-a-kind, very important story.  Frieda B. Herself was first published in March 2010.  Shortly after its release, Renata began visiting schools and working directly with children around the book and its “free to be” messaging.

It was during that initial in-person work with children that Renata realized the true potential of Frieda B. and the message she brings.

“Every child is unique, with a one-of-a-kind combination of gifts and passions — a story no one else can tell,” Renata explains.  “What I find incredibly sad, and at the same time motivating, is how few children – and adults – know and believe this.  What would the world look like if all people did?  How could each of us use our story to make the world a better place? Frieda can help us find out.”

It’s that sentiment and related mission statement that inspired Renata and friend Paula LaJoie to co-found Frieda B., LLC in January 2012 – a company devoted to providing a growing line of books, products and services all specifically created to encourage and inspire the story within.

Frieda B., LLC is a member of the Independent Book Publishers Association (IBPA).


As part of recent Frieda B., LLC growth…

  • We have surpassed a sales milestone of 10,000 books.
  • Frieda B. was named Best Picture Book Series by the National Moonbeam Children’s Book Awards, October 2015.  Learn more at
  • We’ve launched our 4th program with and for our national partner American Heritage Girls – called Free to B. a Leader, based on Frieda B. and the Finkledee Ink.  Learn more about this partnership and programs at  
  • We’ve identified 2Moms on a Mission in Enfield, CT as the 2016-17 recipient of the Frieda B. Gift-a-Book Program.  In July 2014, we launched this program to place Frieda B. books in the hands of children who otherwise wouldn’t have access to them.  The program promises a minimum of 400 new Frieda B. books annually to a chosen organization whose goals closely align those of Frieda B., LLC, and who can capably distribute the donated books to children in need.
  • The fifth book, Frieda B.  A Great Day at the Dog Park, released in late October 2016!
  • We’re launching a professional development program for elementary educators called Frieda B. The Whole Child.  In 2016-17, we’re testing the full pilot in two elementary schools – a K-2 in CT and a 3-5 in MA – and we’ll have it available to book for the 2017-18 school year!