Frieda B. is a girl with a huge imagination who believes beyond a shadow of a doubt that she is free to be whatever she dreams she can be. As it says in the opening of Frieda B. Herself, she is the world’s biggest dreamer.
A champion of childhood – for boys and for girls – Frieda B. embodies all the things we hope a child would have to thrive: adventure, play, imagination, exploring, hope, belief, and purpose… all of the things that help a child better understand who she is, and what she dreams she can be.
Most simply put, Frieda B. exists to inspire the child in all of us – to play a little more, dream big and bold, and never, ever stop believing we are free to be the very important one-of-a-kind story we each carry inside.